Here is an overview of the projects and initiatives currently underway at OVAB. Check back often for updates as things are moving at warp speed to keep pace with this burgeoning industry.
Network Planning Guide
Our online tool gives you everything you need to make an efficient plan – from venues, demographics, and traffic statistics, to advertising formats, proof of performance and more.
Audience Metrics Guidelines
On October 29, 2008 OVAB released the Audience Metrics Guidelines to the public. OVAB created the Audience Metrics Guidelines so that out-of-home video advertising networks can provide audience metrics in a way that allow advertisers to more easily evaluate, plan and buy these networks.
Click here to Download the Audience Metrics Guidelines
Audience Metrics Disclosure Forms
OVAB member networks have conducted third party research and have provided their Disclosure Forms. You are welcome to download the forms for review.
Click here to see the full list and download them
OVAB Partner Resources
The List is a subscription-based, sales intelligence solutions resource. We provide direct access to over 105,000 marketing, advertising, and media decision makers.
Click here to register for a free trial.
PQ Media Forecast
PQ Media Global Digital Out-of-Home Forecast 2009-2014 - Global History, Spending, Trends & Analysis. Read more at www.ovab.org/PQMedia_Forecast
Glossary of Industry Terms
Click here to Download the OVAB Glossary of Terms
For more information on OVAB Resources, contact Ryan Pogy, Manager of Member Services.
To arrange a presentation by OVAB to your network or agency, contact Suzanne La Forgia, President.
