An important aspect of being consistent with the Guidelines is the network operator providing transparency and full disclosure about how each dimension of audience was measured. OVAB has provided a blank Disclosure Form as an Appendix to the Guidelines for this purpose. OVAB networks that have conducted third party research have provided their Disclosure Forms below. You are welcome to download the forms for review. If you have specific questions about the research, each Disclosure Form has direct contact information.
If you have general questions about the Guidelines, OVAB’s Research & Standards Committee has authored a Guidelines FAQ document that is also available below.
Still have questions about what all of this means? OVAB provides Guidelines training for OVAB members and any advertisers or agencies to help them understand the value of moving towards audience data as currency. To schedule a session, please email us at info@ovab.org.
