RMG Networks and The New York Times Launch Digital Place-Based Network

NEC Partners with Project Leader Associates to Develop VUKUNET Universal Ad Platform

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‘NYTimes.com Today’ Delivers News, Information and Video Content Exclusively From NYTimes.com to Over 800 Venues in Major Cities.

RMG Networks and The New York Times have announced the launch of “NYTimes.com Today”, a fully-branded NYTimes.com content experience for readers on the move. This digital place-based network features the latest news headlines, photos, and a selection of videos exclusively from NYTimes.com.

“We also believe this is an innovative way to extend The Times’s brand to its large audience of business professionals in our key markets.”
The network is displayed on video screens in over 800 business district cafés and eateries in the New York, Los Angeles, Chicago, Boston, and San Francisco markets. RMG's existing digital place-based network (formerly known as ‘Danoo’) has been entirely re-envisioned to emulate the familiar, trusted design of NYTimes.com.

NEC Display today announced a successful partnership with Project Leader Associates to develop NEC’s robust VUKUNET, the universal advertising platform that connects digital out-of-home networks with ad revenue.

VUKUNET is a Web-based system that provides a centralized, automated place for network owners to connect their screens to advertisers looking to book digital place-based media. This platform will have a big financial impact on any owners of digital signage networks, such as airports, universities, stadiums, retailers, hotels, and convention centers.

NEC has partnered with Project Leadership Associates- a Chicago-based Microsoft Gold certified business and technology consulting firm- because the team collaborated during the development of VUKUNET, which is available for free to network operators.

Below is a press release that further highlights the partnership.

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Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, the world-leading supplier of professional LCD display products, today announced that The Nielsen Company will offer complete, on-going measurement for the Samsung PROM digital out-of-home (DOOH) signage networks.

Several big digital out-of-home video networks recently announced expansions of their content distribution and ad sales forces. The news from the Health Club Media Network, Premier Retail Networks and National CineMedia suggest that 2010 will be a big growth year for DO, an emerging medium which has weathered the economic downturn better than most.

Captivate Network delivers an audience of over four million employed, high-income consumers who watch the company's elevator screens and use the content on them to help make buying decisions, according to a survey by The Nielsen Company.

Premier Retail Networks has contracted to provide its in-store Checkout TV Network to Associated Food Stores Inc.'s newly acquired Fresh Market stores.

A recovery in ad spending taking hold in third quarter
Posterscope U.S. chief executive officer Connie Garrido and senior vice president Ray Rotolo talk to Media Life about when the recovery will take hold, what categories will lead that recovery, and how alternative media has been impacted by the recession.

OVAB Agency Advisory Board members, member networks and others speak up on DSE's Question of the Month.

Over 250 senior level executives from client companies, agencies, networks, and suppliers attended OVAB’s 2nd Annual Digital Media Summit. The event was a hit with attendees, delivering key insights and practical case studies. Download the attachment below for a full summary of the event.